Fifth Avenue Pop-Up Apple Orchard

A Fifth Avenue storefront reimagined as a pop-up apple orchard. Partnering with 260 Sample Sale and Carhartt, I designed the environment, signage, and campaign graphics for a full-day public activation in the heart of NYC — giving away 20,000 lbs of fresh apples, with a Carhartt hat for the first 500 guests. The moment earned national press.

20,000 lbs given away · 260 Sample Sale × Carhartt · national press.